Privacy policy
Aprilia USA understands your concern with privacy and the use of your personal information. Whether you submit a request for information on the new Aprilia USA motorcycles or simply browse through our Web site, we assure you that we are committed to protecting your personal privacy. This privacy statement discloses the privacy practices for http://www.apriliausa.com. If you have questions or concerns regarding this statement, please contact our Customer Care Representative by e-mail at info@piaggiogroupamericas.com
Information Aprilia USA collects
Aprilia USA collects e-mail addresses of consumers who communicate with us via e-mail. Information on web pages visited and other information volunteered by consumers such as survey information and/or site registrations are also collected. Data collected for Aprilia USA information requests includes name, address, phone number, e-mail address, age, gender, education level and income along with the model and color of vehicle in which you are interested. Collected information is used to service you in the process of researching an Aprilia purchase, to improve the content of our Web site, customize the content and/or layout of our Web site for individual users, and is used to contact consumers for marketing purposes. Request for information data is also used to route requests to our authorized dealers and contact consumers regarding vehicle purchases only with your consent and following Aprilia USA's initial contact with you.
Who Owns the Data?
Personal Information Request data, including your name, phone number, e-mail address, age, gender and vehicle type requested, becomes the property of ApriliaUSA once it is received in our database. This information is passed on to our authorized dealers upon your consent for the purposes of completion of the sale pursuant to contractual rights granted by Aprilia USA and for further vehicle information. Once our authorized dealer receives this information, it becomes the property of the dealership in addition to Aprilia USA. Our authorized dealers use this information to process your information request and provide valuable services. Any request to opt out of future dealer communications must be made directly to the dealer. Data is not sold or shared with any third party except authorized dealers.
Personalization
ApriliaUSA.com offers its users the advantage of personalization on our Web site by using cookies. Web site personalization provides our customers with a more convenient online experience and is at no given time used to track information or retrieve data from your hard drive.
Cookies
ApriliaUSA.com offers consumers the convenience of online personalization by using cookies. Cookies are alphanumeric identifiers that are transferred to your computer's hard drive through your web browser. When this information is stored on your hard drive, our system is able to recognize your browser and in turn customize web page content for you. Cookies cannot be used to retrieve data from your hard drive, obtain your e-mail address or obtain sensitive information about you. When a cookie is set, your browser will check it for length, an expiration date, and where it originated. Only ApriliaUSA.com can access the cookies that we set. If you prefer not to accept cookies, most browsers will explain how to disable cookies under the help portion of the toolbar or notify you when you receive a new cookie. However, if you choose to disallow cookies on your hard drive, our Web site will not be able to provide personalization services.
Shared information
We will not sell or rent your name, address or e-mail address to any non-affiliated third party without your permission. However, in situations where required by law, we may share this information in cooperation with law enforcement authorities.
What ApriliaUSA.com Tracks
Photo Gallery sign up information and Aprilia information request data such as name, address, phone number, gender, age, income and vehicle of interest is tracked only for internal business and statistical purposes. Aprilia USA may track consumer interest in goods and services marketed to users. This information is used solely by Aprilia USA for business purposes. Browsing on our Web site if you browse through our Web site without entering any personal data, we may gather and store certain information about your visit. This information does not identify you personally and cannot be linked back to you unless you decide at some point to identify yourself. If you are only browsing, we collect the following information: IP address, the type of browser and operating system used to access our site, the date and time you access our site, the pages you visit (click-through), and if you linked to our Web site from another Web site, the address of that Web site.
Contact Information
If you have any questions, concerns or suggestions regarding our privacy and security policies, please contact us at info@piaggiogroupamericas.com. For any other issues, please call our Contact Center at (800) 631-1101. Our Contact Center hours of operation are from 9:00 am until 5:30 p.m. Eastern, Monday through Friday. Our mailing address is: 257 Park Avenue South, 4th Floor, New York, NY 10010